PLEASANTON, Calif. (July 20, 2005) – Building upon the launch of its new marine line specifically designed for fishing and boating, Panoptx, manufacturer of high performance eyewear, today announced the signing of Scott Martin as its brand ambassador. Martin is a two-time F.L.W. Tour champion, co-owner of the celebrated Roland Martin Marina on Lake Okeechobee, Florida and host of The Outdoor Life Network’s “Wal-Mart Great Outdoors.” In addition to promoting the Panoptx brand at tournaments and outdoor events, Martin will work with the Panoptx research and design team, providing regular on-the-water feedback.

“Scott Martin is one of the most respected professionals in this industry,” said Lance Meller, sales manager of Panoptx snow and marine lines. “His product expertise will be invaluable as this line evolves. With his enthusiasm for the sport, Scott will be Panoptx’ own evangelist.”

The Panoptx marine line features the first PureTec™ lens crafted in ultra-strong NXT®. Additional features include the combination of anti-glare polarization with light-sensitive photochromic properties for a lens that readily darkens in bright sun and lightens in overcast conditions or when fishing in shadows.

The marine line utilizes a slick waterproof coating that helps keep the lenses clean and clear in all conditions. By blending these technologies with its proprietary eyecup designs, Panoptx has designed a collection of performance sunglasses that meets the specialized requirements of the active water sport enthusiast.

“Throughout my professional career, I’ve tried every pair of sunglasses on the market,” said Martin. “Panoptx are hands down the best pair of polarized glasses I’ve used. When you spend over 250 days a year catching fish, having the right eyewear is crucial. Panoptx is the only brand of sunglasses that have actually improved my fishing.”

Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, the company designs and manufactures superior eyewear that offers the highest level of protection and comfort, especially during outdoor and high-speed activities. Complete with filtered vents and waterproof lenses, Panoptx products are especially engineered for water sports, snow sports and motorcycle cruising. Panoptx’ full lineup of lenses provides 100% UV protection and most are available in prescription. Panoptx products are sold through sunglass stores, ski and sport shops, and authorized Harley Davidson dealers. For more information, please visit the Panoptx Web site at www.panoptx.com.