PLEASANTON, Calif. (June 22, 2005) – Coming off one of the most profitable quarters in company history, Panoptx, manufacturer of high performance eyewear, today announced two additions to its sales and marketing team. Lance Meller was appointed to sales manager of Panoptx snow and marine product lines and Steve Kelch was named director of Panoptx Endless Eyewear Tour, the company’s first national grassroots initiative. Together, Meller and Kelch bring over 40 years’ experience building respected brands in the marine, motorcycle, outdoor and snowsports arenas, including companies such as Atomic and K2.

In addition to driving sales, Meller’s responsibilities will include participating in developing key marketing initiatives, product design and working to develop retail relationships.

Kelch will lead the Endless Eyewear Tour as it continues its schedule of stops at the:

• Milwaukee Rally in Milwaukee, Wis., July 29-31;
• Black Hills Motorcycle Rally in Sturgis, S.D., August 4-14;
• Thunder In The Rockies in Loveland, Colo., September 1-4;
• Las Vegas Rally in Las Vegas, Nev., September 10-14;
• Street Vibrations, Reno, Nev., September 20-25.

“Lance and Steve are industry veterans with a wealth of experience,” said Bob Hall, president of Panoptx. “They both have accomplished track records and the necessary skills to help drive the Panoptx brand, while their previous experience in their respective industries brings a level of core credibility that resonates with our retailers.”

Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, the company designs and manufactures superior eyewear designed to offer the highest level of protection and comfort, especially during outdoor and high-speed activities. Complete with filtered vents and anti-fog lenses, Panoptx products are perfect for snow sports, motorcycle cruising, and water sports. Panoptx full line of proprietary lenses provides 100% UV protection and most models are available in prescription. Panoptx are sold through sunglass stores, ski and sport shops, and authorized Harley Davidson dealers. For more information, go to the Panoptx Web site at www.panoptx.com.