PLEASANTON, Calif. (May 20, 2005) – Coming off one of the company’s most profitable quarters, Panoptx, manufacturer of high performance eyewear, is generating higher than expected sales as a result of the 2005 Panoptx Endless Eyewear Tour (EET), the company’s first national grassroots initiative. The tour, which began last March, is essentially, a sales, service and consumer demo center where consumers can try Panoptx product at established motorcycling events and rallies. The tour has already traveled to Florida Bike Week in Daytona Beach, Arizona Bike Week in Scottsdale, Arizona and the Laughlin Bike Rally in Nevada, where sales exceeded $25,000 in just three days.

“It is great having company support at our dealership during an event,” said Rich Gargano, Jr., general manager of Hacienda Harley, Scottsdale, Arizona. “Both our customers and employees truly appreciate the effort and we look forward to having Panoptx again next year. We can move product while bringing a Panoptx experience to more customers whom we hope will be long-term fans.”

The Endless Eyewear Tour has helped Panoptx generate strong sales for the first quarter of 2005 due to the popularity in both the Speed and Velocity CV (eyewear that converts from a performance goggle to sunglasses) product lines, especially the Raptor CV and Sirocco CV, both of which sold out at multiple venues. In the Speed Series, the new aluminum Streak proved very popular with male riders while the Zip, with its more stylish silhouette, appealed to women. The fashion-forward Dash led all Speed models in sales. The flagship Velocity CV Series comes equipped with a removable eyecup that completely blocks wind, dust, pollen and other unexpected debris. The more stylish Speed Series uses a built-in air dam to knock down wind and airborne irritants.

“The Endless Eyewear Tour is an opportunity for us to be amongst our biggest fans,” said Lance Meller, who served as Panoptx’ ambassador on the first part of the tour. “Not only can we provide sales support on-site, including warranty repairs, but more importantly, we are able to connect with our customers, trade stories and find out how we can enhance our product.”

Since March, the Endless Eyewear Tour visited six venues in as many states, selling and servicing hundreds of pairs of Panoptx to fans new and old who visited the EET trailer.

A key element to the tour has been Panoptx’s “On The Spot” warranty repair, enabling attendees to have their eyewear refurbished on location in just a matter of minutes. “This customer-centric approach is at the heart of the Panoptx philosophy and can be experienced first hand at every stop along the tour,” continued Meller.

Meller has since passed the reins of the Endless Eyewear Tour over to Steve Kelch, a 30-year veteran of sales in the motorsports industry who will lead the Tour through its scheduled stops: Myrtle Beach Bike Week in Myrtle Beach, S.C., May 13-22; Republic Of Texas Rally in Austin, Texas, June 3-5; Milwaukee Rally in Milwaukee, Wis., July 29-31; Black Hills Motorcycle Rally in Sturgis, S.D., August 4-14; Thunder In The Rockies in Loveland, Colo., September 1-4; Las Vegas Rally in Las Vegas, Nev., September 10-14; and Street Vibrations, Reno, Nev., September 20-25.

ABOUT PANOPTX: Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, the company designs and manufactures superior eyewear designed to offer the highest level of protection and comfort, especially during outdoor and high-speed activities. Complete with filtered vents and anti-fog lenses, Panoptx products are perfect for snow sports, motorcycle cruising, and water sports. Panoptx's full line of proprietary lenses provides 100% UV protection and most are available in prescription. Panoptx are sold through sunglass stores, ski and sport shops, and authorized Harley Davidson dealers. For more information, go to the Panoptx Web site at www.panoptx.com.